Clue Train Manifesto

I rather enjoyed reading this. I thought it was extremely intelligent, thought out, and very much applicable to today's standard business. These are the thesis that I liked.

12 There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.

I thought this was interesting because today when a new product comes to the market, it usually has a standard use and the customer has to wait for upgrades or accessories from the company. But, today when a new product hits the market there are tons of different little companies that sell their accessories or upgrades for the product well before the company releases them. Also, this body of under the radar companies combined with the market are very creative as they pool ideas from everyone at exceptional speeds.

17 Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.

I thought of my mom, who does own a computer and uses the internet is more likely to see a add from tv and then find in online rather than find it while exploring online more randomly. People who find computers tricky and awkward are not going to be this new type of market.

31 Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own "downsizing initiatives" taught us to ask the question: "Loyalty? What's that?"
The new markets of online shoppers and users don't have that sense of loyalty. The internet makes that easier but I agree that this idea that companies cut employees with ease has led to this feeling of the best product with the best service wins, if there is somethings or someone better with the drop of a hat the market will shift.


65 We're also the workers who make your companies go. We want to talk to customers directly in our own voices, not in platitudes written into a script.

I know that this exists, but I would have to give this platform to the market not the company. For example with motorcycles, the market quickly makes a platform to speak about everything about the bike. The market is able to discuss everything in great detail ask questions and receive responses from people who already own the product which will either encourage or discourage the market from purchasing. The company is in turn able to respond to complaints and questions about the market and better respond to the market. On another note, I know of outdoor companies including skiing companies that have hours where an employee is online and you can talk and ask questions about the products. What better suits you and so forth. Though this is not human VOICE, its just as good especially as the market continues in the internet. They are real people with real suggestions ans responses.

Corey