95 Theses

I thought was a pretty interesting reading because it was a different way of looking at how companies and markets interact. A lot of the theses were redundant, but I picked three that I thought summed up the main arguments of the author. Theses 12, 16, and 25 seem to cover the main themes of the rest of them.

#12 - "There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone."
I think this is an interesting point because with all the access consumers have to company information through the internet gives them a much better idea of what they are buying. Companies are no longer able to sugar coat their products and try to make them look better than they are.

#16 - "Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone."
This idea kind of goes along the same road as #12 in that companies can't sugar coat their products, but this is also saying that companies need to lose the formal way of going about things and try to relate more to the people because this is what is becoming the ultimate marketing success. Companies such as Apple are able to appeal to a much wider consumer base with their informal and user friendly products.

#25 - "Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships."
I thought this thesis summed up pretty much the rest of the theses from 26 and on because they were all referring to the companies relating to their consumers more. They all kept referring to the human language and how companies weren't speaking it, which was going to be their downfall unless they can let the inevitable just happen.

-Mike