iSpy Interaction

In a world where everyone uses more and more technology, people seem to forget or even find out to begin with that others are following there every move. If its cell phones, dvr's, credit cards, or anything online, you can almost certainly bet you are being tracked. Andrejevic points this out with the help of his cousin who worked at one of the "largest datebase companies...But when she sent a copy of the information about her--including only the public record information and not the additional proprietary information (gathered from the commercial sector and law enforcement)--it was more than 20 pages long and included not only a list of all the palces she'd lived, but the names of all her former roomates and all the cars she'd owned. This was the lowest-resolution date image availible." This is extremely scary for some and for some they have had this idea of how intensive people having been following personal information. The chapter continues explaining how other companies like google have even gone to greater extents. The idea of what they did in San Fransico is pretty ingenious. The idea of setting up the wireless in the entire city, I am sure cost them a pretty penny, but with everyone using their internet they were able to pinpoint access within a three block radius. So when someone logged on, google could advertise for companies in that area directly to person logged. on. This kind of information at this rate is worth a lot of money. At the same time people feel more and more comfortable using the internet to buy things making it even easier for companies to track and catorgorize people. This can be traced to things like tivo, monitering what we watch and advertising accordingly. Basically it comes down to as much as we try and get more particular about what we shop for, look at online, and watch on tv, there are people watching us so they can be more specific to us as consumers so hopefully next time we are buying something they are trying to sell.
Corey