Andrejevic definitely writes from the grounds of persuasion and he definitely gives people some valuable information.  The perils of digital enclosure are scary for some and have probably served as a great wake up call for people who are scandalous web surfers.  Twenty pages of information held by a Dr. X type mystery character is way to much dirt for a corporate exec or rising student about to enter the job market.  iSpy acts to inform people about the free information they are providing and what exactly it becomes after companies get a hold of it.

After reading and strongly considering points of his, I still see no harm in what is going on.  There is little harm, I believe, in making my click stream visible to some computer spider somewhere in some magical eWorld.  I use YouTube, Google, HWS Webmail, Facebook, ESPN, and some various product websites for fun, information, and yes surveilling my friends.  You can find any song, sport, or home video complete with broken bones and ER visits on YouTube, but nothing that I have searched for will ever be held against me or slander-ous if others find out.  Google is also a service where anything is available but I doubt anything in "my file" is bad and harmful to my image.  I strongly stand by the fact that a free public internet is better than an expensive private internet, and that is our other alternative.  I'm sure Google and Facebook would gladly take our money instead of the ad agencies if they thought they could get it or they thought we would pay.  Most people would not.  Here digital enclosure comes in to play as well; as people ask why they can just take our information and sell it off.  A) They are not taking it, we're giving them everything they are using and B) it becomes their information as soon as we type it into their search engines.  In essence it is just useless information that somehow turns into millions in the eyes of corporations, I think.  

Also, Adrejevic stresses government surveillance as a negative.  I personally think it is awesome that the government can scan keywords and track electronics as it can.  Maybe this is because I believe the government to be good, unlike some others, who think it is a freedom ruining machine.  Does it scare me, hell yeah it does, but I don't have internet child porn affiliations, school bombing plans, or a quest to fly planes into buildings to worry about them uncovering.  If you don't either, then why not take a deep breath and start worrying about bigger things in life.

Who really cares if my clickstream shows that I went to Facebook, looked at some pics, posted on some walls, went to Google to find out how to make cocktails and what Lil Wayne got arrested for this week? Apparently Ticketmaster and Absolut Vodka do because that's what pops up on the sidebar...cool, iSay.

-Tom