I thought the clutrain manifesto is a very thoughout and intelligent reading. Some of these statements have made me think more of why things are the way they are. Why do companies build a seemingly insurmountable wall between ring leader and employee? If all parts of a company would share knowledge then things would be more about people. This reminds me of where my Aunt used to work, she was a consultant at this company who made huge promises but did not seem to follow through. They spend millions on advertising and made it seem like they were helping the community, but how is this effective when the community around your company is in near ruins and don't lift a finger to revitalize it. One of my favorite lines from the clue train manifesto is: #3 Conversations among human beings sound human. They are conducted in a human voice.
Companies want to appeal to the working man and appeal to the public. If this had any traces of truth then employees fromt he company would going out intot he commmunity and appearing on commercials instead of the CEO trying too sell propaganda garbage.
#13 What's happening to markets is also happening among employees. A metaphysical construct called "The Company" is the only thing standing between the two.
The company seems like an intimidating force. Isolationg is prominent among companies. The different departments like human resources, compliance and the "top brass" should communicate collectively. Sharing knowledge could be key to the success and appeal of the company. My suggestion would be that people need to stop being stuck in their ways so progress could be possible. A company divided will not get far.
-Abe
Tuesday, November 25, 2008
95 Theses
I thought was a pretty interesting reading because it was a different way of looking at how companies and markets interact. A lot of the theses were redundant, but I picked three that I thought summed up the main arguments of the author. Theses 12, 16, and 25 seem to cover the main themes of the rest of them.
#12 - "There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone."
I think this is an interesting point because with all the access consumers have to company information through the internet gives them a much better idea of what they are buying. Companies are no longer able to sugar coat their products and try to make them look better than they are.
#16 - "Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone."
This idea kind of goes along the same road as #12 in that companies can't sugar coat their products, but this is also saying that companies need to lose the formal way of going about things and try to relate more to the people because this is what is becoming the ultimate marketing success. Companies such as Apple are able to appeal to a much wider consumer base with their informal and user friendly products.
#25 - "Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships."
I thought this thesis summed up pretty much the rest of the theses from 26 and on because they were all referring to the companies relating to their consumers more. They all kept referring to the human language and how companies weren't speaking it, which was going to be their downfall unless they can let the inevitable just happen.
-Mike
#12 - "There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone."
I think this is an interesting point because with all the access consumers have to company information through the internet gives them a much better idea of what they are buying. Companies are no longer able to sugar coat their products and try to make them look better than they are.
#16 - "Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone."
This idea kind of goes along the same road as #12 in that companies can't sugar coat their products, but this is also saying that companies need to lose the formal way of going about things and try to relate more to the people because this is what is becoming the ultimate marketing success. Companies such as Apple are able to appeal to a much wider consumer base with their informal and user friendly products.
#25 - "Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships."
I thought this thesis summed up pretty much the rest of the theses from 26 and on because they were all referring to the companies relating to their consumers more. They all kept referring to the human language and how companies weren't speaking it, which was going to be their downfall unless they can let the inevitable just happen.
-Mike
Gamer Theory
I was anticipating more than what was contained in this book. I understand many video games attempt to copy real life, which intrigue people to play it and become entertained and engaged. I just feel this book was long and drawn out to the point where discussing it further became confusing. Real life is real, virtual reality is virtual reality. I am glad we have moved onto the clue train manifesto which I think is much more interesting. The first six chapters of gamer theory in my opinion were enough for Wark to get his point across.
Monday, November 24, 2008
clue train manifesto
"There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone".
*This reminded me of our discussion earlier in the year about data mining. Companies know more information about your digital self then you do which is a rather creepy phenomena as we talked about at length during class. Google knows every search you have ever done and can trace it back to your individual computer. Facebook "knows" what your interests are , there are advertisements that are specific to what you like and yes it is kind of nice that I get inundated with ads for Gossip Girl and The Hills it's still slightly weird for me, networked markets really are the ones with the eyes and we are all blind to it until we are trapped in it.
"We are immune to advertising"
*This 'clue train manifesto' applies to the one above in that advertising in many regards define American culture-physically and on the internet (my example of the facebook advertisements) we just internalize what we see and don't question it.
-Anna-
*This reminded me of our discussion earlier in the year about data mining. Companies know more information about your digital self then you do which is a rather creepy phenomena as we talked about at length during class. Google knows every search you have ever done and can trace it back to your individual computer. Facebook "knows" what your interests are , there are advertisements that are specific to what you like and yes it is kind of nice that I get inundated with ads for Gossip Girl and The Hills it's still slightly weird for me, networked markets really are the ones with the eyes and we are all blind to it until we are trapped in it.
"We are immune to advertising"
*This 'clue train manifesto' applies to the one above in that advertising in many regards define American culture-physically and on the internet (my example of the facebook advertisements) we just internalize what we see and don't question it.
-Anna-
Clue Train Manifesto
I rather enjoyed reading this. I thought it was extremely intelligent, thought out, and very much applicable to today's standard business. These are the thesis that I liked.
12 There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
I thought this was interesting because today when a new product comes to the market, it usually has a standard use and the customer has to wait for upgrades or accessories from the company. But, today when a new product hits the market there are tons of different little companies that sell their accessories or upgrades for the product well before the company releases them. Also, this body of under the radar companies combined with the market are very creative as they pool ideas from everyone at exceptional speeds.
17 Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
I thought of my mom, who does own a computer and uses the internet is more likely to see a add from tv and then find in online rather than find it while exploring online more randomly. People who find computers tricky and awkward are not going to be this new type of market.
31 Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own "downsizing initiatives" taught us to ask the question: "Loyalty? What's that?"
The new markets of online shoppers and users don't have that sense of loyalty. The internet makes that easier but I agree that this idea that companies cut employees with ease has led to this feeling of the best product with the best service wins, if there is somethings or someone better with the drop of a hat the market will shift.
65 We're also the workers who make your companies go. We want to talk to customers directly in our own voices, not in platitudes written into a script.
I know that this exists, but I would have to give this platform to the market not the company. For example with motorcycles, the market quickly makes a platform to speak about everything about the bike. The market is able to discuss everything in great detail ask questions and receive responses from people who already own the product which will either encourage or discourage the market from purchasing. The company is in turn able to respond to complaints and questions about the market and better respond to the market. On another note, I know of outdoor companies including skiing companies that have hours where an employee is online and you can talk and ask questions about the products. What better suits you and so forth. Though this is not human VOICE, its just as good especially as the market continues in the internet. They are real people with real suggestions ans responses.
Corey
12 There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
I thought this was interesting because today when a new product comes to the market, it usually has a standard use and the customer has to wait for upgrades or accessories from the company. But, today when a new product hits the market there are tons of different little companies that sell their accessories or upgrades for the product well before the company releases them. Also, this body of under the radar companies combined with the market are very creative as they pool ideas from everyone at exceptional speeds.
17 Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
I thought of my mom, who does own a computer and uses the internet is more likely to see a add from tv and then find in online rather than find it while exploring online more randomly. People who find computers tricky and awkward are not going to be this new type of market.
31 Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own "downsizing initiatives" taught us to ask the question: "Loyalty? What's that?"
The new markets of online shoppers and users don't have that sense of loyalty. The internet makes that easier but I agree that this idea that companies cut employees with ease has led to this feeling of the best product with the best service wins, if there is somethings or someone better with the drop of a hat the market will shift.
65 We're also the workers who make your companies go. We want to talk to customers directly in our own voices, not in platitudes written into a script.
I know that this exists, but I would have to give this platform to the market not the company. For example with motorcycles, the market quickly makes a platform to speak about everything about the bike. The market is able to discuss everything in great detail ask questions and receive responses from people who already own the product which will either encourage or discourage the market from purchasing. The company is in turn able to respond to complaints and questions about the market and better respond to the market. On another note, I know of outdoor companies including skiing companies that have hours where an employee is online and you can talk and ask questions about the products. What better suits you and so forth. Though this is not human VOICE, its just as good especially as the market continues in the internet. They are real people with real suggestions ans responses.
Corey
Wednesday, November 19, 2008
*Those comments do actually express some of the views of tesekkur ederim"
I know "IT" is not quite ready for publishing but when you do get it down i think everyone will be on your side. There is just no real "world of games." Everything is created and there is always a planned path, regardless of whether or not you're online gaming. And there is always a designated space for gaming, be it the console, computer, 3D goggles, whatever... Which is why I hate the term gamespace for reality. Games are not real, they are made up outlets that people use for entertainment, strictly entertainment. Games don't let you leave reality and they don't operate by themselves.
-Tom
-Tom
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